Logo Guide
Our logo is the cornerstone of our visual identity. It represents who we are and how we present ourselves to the world. Consistent and proper use ensures brand recognition and reinforces our credibility across all platforms and materials.
Variations
To maintain flexibility while preserving brand integrity, our logo comes in multiple approved formats. These variations allow the brand to adapt to different spaces, applications, and backgrounds while remaining instantly recognizable.
Primary Logo
Secondary Logo
Horizontal Logo
Stacked Word Mark
Horizontal Word Mark
Color Variations
Our logo may appear in full color, black, or white, depending on the background and medium. Always choose the variation that ensures maximum contrast and legibility.
Full Color
Black
White
Incorrect Logo Usage
To maintain a consistent and professional brand image, it鈥檚 important to avoid any modifications or misuse of the logo. The examples below illustrate common mistakes that must be avoided under all circumstances.
Do not use an outline-only version of the logo
Do not rotate or flip the logo
Do not apply gradients to any parts of the logo
Do not apply drop shadows or effects
Do not resize or obscure parts of the logo
Do not place the logo on busy or low-contrast backgrounds
Color Palette
Color is a key component of our brand identity. It helps create recognition, evoke emotion, and unify all visual materials. The primary colors Hartnell Magenta, Hartnell Burgundy, Hartnell Gold, and Hartnell Light are central to our brand expression and they should be dominant in most communications and used prominently to represent the core of our brand. The secondary colors Light Gray, Medium Gray, Dark Gray, and Charcoal, which add depth and flexibility can be used for backgrounds and other elements when additional variety is needed. The accent color Hartnell Blue helps highlight key elements draw attention, and it must be used sparingly
Primary Colors
Hartnell Magenta
HEX: #860038
PMS: 221c
CMYK: 33 100 50 36
RGB: 134 0 56
Hartnell Burgundy
HEX: #48002e
PMS: 609c
CMYK: 45 100 35 65
RGB: 73 0 47
Hartnell Gold
HEX: #fdb913
PMS: 1235c
CMYK: 0 30 100 0
RGB: 253 185 19
Hartnell Light
HEX: #ecedef
PMS: Cool Gray 1C
CMYK: 6 4 3 0
RGB: 236 237 239
Secondary Colors
Light Gray
HEX: #d0d3d9
PMS: Cool Gray 3C
CMYK: 17 12 9 12
RGB: 208 211 217
Medium Gray
HEX: #acafb8
PMS: Cool Gray 6C
CMYK: 33 26 21 0
RGB: 172 175 184
Dark Gray
HEX: #7d818b
PMS: Cool Gray 9C
CMYK: 54 44 36 5
RGB: 125 129 139
Charcoal
HEX: #231f20
PMS: Neutral Black C
CMYK: 70 67 64 74
RGB: 35 31 32
Accent Color
Hartnell Blue
HEX: #87b0ff
PMS: 278c
CMYK: 42 24 0 0
RGB: 135 176 255
Typography
Inter is our primary typeface and will be used across the majority of printed and digital materials. Its versatility and clarity make it ideal for headlines, subheads, body text, and buttons. Shannon is the required typeface for all permanent Hartnell Community College District signage and way finding, ensuring consistency and readability in physical environments.
